Airtel Xtream Premium, an all-in-one OTT app, launched in India

byI.P Studios -
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  • This app will combine 15 Indian and global OTTs into one app.
  • Users will be able to experience over 10,000 movies and TV shows.
  • Airtel is targeting 20 million subscriptions this year.

HIGHLIGHTS

OTT has changed the way Indians view entertainment and this is clear going by the statistics. According to reports, there are currently 350 million OTT users in India, and is projected to reach up to 500 million users by 2025. As more and more users foray into the OTT space, Airtel has brought an all-in-one service that rids the need to have multiple subscriptions. Today, Airtel launched Xtream Premium, an app that will unify as much as 15 OTT services, under a single roof.


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