Samsung's Galaxy M series started out as an online-only, affordable smartphone lineup, aimed at fending off the strong competition from rivals. And the strategy seemingly worked too, with some M series devices offering a handful of core features that were appreciated by the audiences... especially the huge batteries and capable displays. Some recent M series smartphones also forayed into the lower and upper mid-range market, with the recent ones including the Galaxy M51 (review) or M31s (review). Now, it seems that Samsung is again channeling its energy into delivering a sub Rs 12,000 phone that checks the right boxes and the result is the Galaxy M12. The new handset brings a new 8nm chipset, a 90Hz screen, and a 48MP quad-camera setup. Priced starting Rs 10,999, the M12 faces stiff competition from the likes of Redmi Note 10
(review), POCO M3 (review), and others. Let's find out if the device packs in a worthwhile punch.
Verdict
Samsung's introduction of a 90Hz screen on a budget phone is definitely a step in the right direction. There are some areas of improvement though, such as the performance and cameras. Overall, the giant 6,000mAh battery and clean UI make up for it to some extent, making the Galaxy M12 a decent buy.
The lowdown
The Galaxy M12 uses a plain polycarbonate design that feels rigid and offers a firm construction. A textured finish is present on most of the back, while a quad-camera setup in a square housing sits flush with the body. There is no fingerprint sensor on the back with Samsung choosing instead to integrate it with the power button, a much more preferable choice. The phone does appear prone to scratches, with a few dinks visible just from keeping the phone in my pocket for a couple of hours. Its narrow frame lets the device sit more comfortably in my palm, although this is negated due to the hefty weight. It is good to see Samsung using a USB Type-C port for its affordable devices, and that is present at the bottom alongside the 3.5mm headphone jack and speaker grille. The M12 won't win any style awards but that is not really the point of the phone. Its durability, sturdiness, and ergonomic design elements will matter more to its target demographic.
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